An Idea For Fresh Localism Content - Where Was This Picture Taken?

Where in Eugene, Oregon
Was This Picture Taken?

Creating fresh and engaging content is always an issue in social media.  It takes time to research and write interesting stories and add eye-catching graphics or photos.

Then, after investing your time and creative energies, you're often left with absolute silence from your audience.  The analytics are sometimes the only way you can tell that people are reading your posts and actually listening to what you say.

I'm a featured contributor on the Eugene Oregon Facebook page, a fast-growing group with over 2,900 members.  In order to keep members returning to the page and encourage new members to join, I'm tasked with providing meaningful content on a regular basis.

I've found one way to do this that takes little time, but generates many reader comments and interaction.  I post a picture I've taken of a highly visible object and ask the readers to tell me where the picture was taken.

Tammy's Memorial

It's important to pick something that many readers might have seen or be curious about.  The posted picture clearly shows the item, but doesn't give a lot of external clues to give the location away.

I'll add a comment with some clues.  In this case, I might say that this memorial at a busy intersection in southwest Eugene commemorates a pedestrian who was killed recently when crossing the street.

On the following day, I'll post a picture that shows the object in context with a more detailed explanation of the item and its history.  If available, a link with more information will be included so that the readers can learn more if they're interested.

Tammy's Memorial in Eugene, Oregon

 "Where was this picture taken?" has become a popular feature on this Facebook page.  People start looking at their city in a new light and discover places that they were previously unaware of.

As you're out and about in your own city or town, bring your camera and take pictures of well-known objects and places to try this idea in your own localism social media pages.  It's a great way to rediscover your hometown while sharing your local knowledge with others.



Rick Obst is an Arizona native who moved to Eugene, Oregon in 2005 and fell in love with the verdant Pacific Northwest.  He enjoys photography and discovering the many people, places, and events that make this part of the world so special.

To learn more about Eugene, Lane County, and western Oregon, visit 365 and More Things to do in Lane County, Oregon on Facebook.  You'll see hundreds of pictures and links to discover the beauty and attractions of this special area.


Comment balloon 8 commentsSam Gamgee • November 24 2013 08:16AM


Hi, Rick -- this is an interesting idea and I am going to give it a try!  very inventive!  Have a super Thanksgiving Day!  Eric

Posted by Eric Crane -- Your Full Service, Discount Fee Realtor®, Greater Metro Phoenix Arizona (DPR Realty LLC) over 5 years ago

This is a clever idea for a post, thank you for sharing it.

Posted by Kathy Stoltman, Ventura County Real Estate Consultant 805-746-1793 (Rockwood Realty) over 5 years ago

Hi Rick, I've done a similar thing in my monthly newsletter; my Senior readers, in particular, seem to like it. But--after several years, it has gotten stale and I need to find something new.

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) over 5 years ago

Eric: Stop back and let us know how this idea works for you.

Kathy: Hope that you experiment with this idea and put your own twist on it.

Lottie: Yes, the challenge is in keeping it fresh and finding different approaches with the same basic idea.  Sometimes your readers give you ideas.  I've even taken pictures of prominent billboards on major thoroughfares that haven't changed for many years.

Posted by Sam Gamgee over 5 years ago

Great idea at keeping people engaged!

May have to give it a try!

Posted by Scott & Ann Carson, Exceeding your Expectations over 5 years ago

I love it Rick...this is an excellent way to keep consumers engaged on your FB page.

Posted by Anita Clark, Realtor - Homes for Sale in Warner Robins GA (ColdwellBanker SSK Realtors ~ 478.960.8055) over 5 years ago

Love it and so easy to implement ! Great tip to engage readers !

Posted by Michael J. Perry, Lancaster, PA Relo Specialist (KW Elite ) over 5 years ago

This is an excellent idea for a blog series.

Posted by Roy Kelley (Realty Group Referrals) over 4 years ago