Real Estate Photographers Need This Equipment To Take Quality Pictures

King Estate Winery in Lane County, Oregon The Photography for Real Estate blog wrote a post called So You Want To Be A Real Estate Photographer.  Since a big part of attracting buyers and selling homes starts online, excellent photos are an important element in a Realtor's marketing package.  The post identifies some of the essential gear that a photographer should have if he or she wants to become a professional real estate photographer:

  • Wide-angle lens with a focal length between 14 and 24 mm
  • DSLR camera body
  • Tripod
  • Small flashes
  • Post processing software like Photoshop or Photoshop Elements
  • Knowledge of your craft

Hasard House in Drain, OregonA quick look through the listings of my local RMLS shows that many people don't use professional photographers, don't have or use the necessary equipment, and lack photographic skills.

How important are good photographs in marketing your listings?  Is there value in hiring a professional to take property photos for you?


Rick Obst is an Arizona native who moved to Eugene, Oregon in 2005 and fell in love with the verdant Pacific Northwest.  He enjoys photography and discovering the many people, places, and events that make this part of the world so special.

To learn more about Eugene, Lane County, and western Oregon, visit 365 and More Things to do in Lane County, Oregon on Facebook.  You'll see hundreds of pictures and links to discover the beauty and attractions of this special area.


Comment balloon 3 commentsRick Obst • September 26 2012 08:45AM


I hired someone twice to do the job and both times it was not worth the money.  Get a decent camera and be sure to set up your shots!  Make sure the lighting is good.  I use a Nikon d5000 with an external flash.  Take lots of photos and select the best ones to edit.  Photoshop or Elements are both great to clean up photos.

Be aware of door edges, blinding sunlight, dark corners and clutter.  Don't hesitate to reshoot if you need to! 

Posted by Dee Toohey, Broker, ABR, AHWD, CIPS, FMS, ePro (Innovative Realty Solutions Group) over 6 years ago

Rick, people are visual so pictures are very important part of the real estate business.  It surprises me when I see photos of listings on the MLS that are awful.  I wonder sometimes if the agents are really "seeing" what is on the other side of the lens.  Thanks for sharing....~Karen

Posted by William "Bill" and Karen Farragher, SFR (EXIT Blue Water Realty, Matawan, NJ 07747) over 6 years ago

Dee: There are good photographers in almost every market.  Sorry that you had bad experiences with yours.  Having a decent camera with wide-angle lens and flash is important.  Good advice - take lots of pictures, pick the best, and use software to clean up the photos.

Karen: You can bet that the sellers see the low quality of the photos of their home and probably question whether they selected the right agent or not.

Posted by Rick Obst over 6 years ago